Yellow Pages vs. A Googled Web Site

There's room in your marketing strategy for newspaper ads, Yellow Page ads, AND a properly executed website with Google Optimization.

Newspaper Ads

While newspapers offer some benefits regarding advertisement the primary disadvantage of newspaper ads is that the client must be seeking the business in order for success. The local paper is a non-targeted medium, meaning that people who are reading the paper are not necessarily looking for your services or products. Newspaper ads are also expensive as a business must commonly run an ad multiple times in order to get a results.

Yellow Pages

Yellow Pages offers the advantage of bringing in a client base that is looking for specific business. However like newspapers or magazine advertisements Yellow Pages is quite expensive and the ad itself is confined to a small space - especially for those on a budget. Along with this nay local business competition is listed in the same area as the ads that your business places - providing choice to any potential clients.

A Googled Web Site

Does your Yellow Pages advertisement...

• Attract hundreds, even thousands, of visitors per week -- many of whom become new customers?

• Give you the ability to update frequently and to reach your clients with seasonal specials, interesting tidbits etc.?

• Pre-sell prospective clients before they call you?

• Nurture and develop the relationship you already maintain with existing customers, increasing both loyalty and repeat business??

• Command undivided attention? Once potential clients are browsing your site, you have their total attention with no competition from other businesses under the same category!

• Take clients away from competitors?

• Develop new ways to monetize your skills and knowledge?

• Open new markets globally? (Yes, your local business!)

How could it? After all, what could you possibly accomplish in a small rectangle, on a big yellow page crammed with other ads?

Compare typical Yellow Pages results with the results achieved by a website that is optimized for Google by GoogleVIP.