Yellow Pages?

Yellow Pages vs. A Googled Web Site

There's a place in your marketing strategy for newspaper ads, Yellow Pages ads, AND a properly executed website with Google Optimization.

Newspaper Ads

The primary disadvantage of newspaper ads is that "you are looking for them." The local paper is a non-targeted medium, meaning that people who are reading the paper are NOT looking for your services or products. Another disadvantage of newspaper ads is that they are expensive and you usually have to run them many times in order to get a response.

Yellow Pages

The primary advantage of the Yellow Pages is that "they are looking for you". No one reads the Yellow Pages just for reading enjoyment, but only to find someone to help solve a problem. The disadvantage of the Yellow Pages is that it is quite expensive and the room for your message is severely limited if you have a limited budget. Another disadvantage of this system is that all your competition is in the same area that the end user is looking on.

A Googled Web Site

Does your Yellow Pages ad...

• Attract hundreds, even thousands, of visitors per week -- many of whom become new customers?
• PREsell prospective clients before they call you?
• Nurture, encourage and develop the relationship you already maintain with existing customers, increasing both loyalty and repeat business??
• Command undivided attention? Once they are on your site, you have their total attention (unlike a crowded Yellow Pages page)!
• Take clients away from competitors?
• Develop new ways to monetize your skills and knowledge?
• Give you the ability to update frequently and to reach your clients with seasonal specials, interesting tidbits, etc.?
• Open new markets globally (yes, your local business!)?

How could it? After all, what could you possibly accomplish in a small rectangle, on a big yellow page crammed with other ads?

Compare your typical Yellow Pages results with results you could achieve with a website and being Googled by GoogleVIP.

Question:  Why do the Yellow Pages pay so handsomely to Google and Google spends 0 to the Yellow Pages?